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Gavin Russell
By Gavin Russell on March 06, 2014

IBM Cloud: Loft Global Deployment Digital Education Platform LMS

Article Updated, 7 July 2017

Skillslive has been formed to execute a global commercialisation strategy for the Loft Group’s Digital Education Platform, establish in 2012. Skillslive Edu Pty Ltd was recently acquired by Loft Ventures Pty Ltd with an established portfolio of technology companies focused on global opportunities though cloud infrastructure and scalable technology

IBM SoftLayer cloud services to roll out Loft Digital Education Platform globally

The Loft Group, an Australian creative digital agency specialising in creating e-learning campaigns for global brands, has adopted IBM SoftLayer cloud services to roll out its Digital Learning Platform for large clients.

The contract will see the Loft Group migrate its digital learning platform onto IBM SoftLayer cloud infrastructure to efficiently deliver custom, mobile education and training platforms to clients.

The Loft Group traditionally designed and printed training manuals most notably for the Australian subsidiary of the world’s largest cosmetics and beauty company, L’Oréal. Identifying changing market demands and an opportunity to revolutionise its business, the company developed a software-based design and delivery platform which completely digitised all client materials.

Garry Russell, The Loft Group product and services director, said after reviewing competitive bids from other well-known cloud providers, including Amazon Web Services, The Loft Group selected SoftLayer as the cloud platform for its global, digital e-learning campaigns.

Russell said the company was also was attracted to IBM’s Softlayer because the technology provided the company’s customer support teams “with the ability to use analytics to monitor and tune their networks, providing consistent and effective performance.”

“Moving our services to the cloud allows us to achieve global scale and consistent performance across multiple countries, helping us grow at a pace which would have otherwise taken anywhere from 3-5 years.

“To maintain our high standards of customer service, we wanted to be able to simultaneously monitor our global environment and load balance, as well as tune our performance to our customer’s needs in real time. Being able to precisely and quickly respond to our customers’ needs in every country is a critical pillar of our global expansion, and this level of performance tuning was one of SoftLayer’s biggest differentiators.”

Launched earlier this month in Australia and New Zealand, The Loft Group’s now cloud-based learning platform will soon be available across Asia, Europe and North America in the coming months.

“The success of The Loft Group is an excellent demonstration of the power, security and agility that cloud computing can deliver – enabling a grassroots, local company of modest size to tackle global markets, quickly adapt to changing market and technology demands and expand at an extraordinary rate,” said Dean Evans, Cloud Computing Executive, IBM Australia and New Zealand.

“Using IBM’s cloud services, The Loft Group is now doing what previously only large companies with deep enterprise IT architectures could do. We are thrilled to not only be an integral part of The Loft Group’s journey, but also of the immense transformation possibilities cloud computing is bringing to businesses of all sizes.”

IT Wire, Peter Dinham, 25 February 2014. View Article..


Loft Group

Loft Group is a proudly Australian company, founded in 2007. Loft specialises in identifying customer delight, building innovative and inventive solutions and leveraging solid design process to deliver quality outcomes.  Our primary focus is about improving communities by improving communications, connectivity and visibility of information.  In doing so, we support research methodologies, professional engagement and human connections to strengthen the context within which these communities operate.

Our process builds a firm understanding of both requirement and expectation, using our expertise to enhance and improve within our target industries and improve and support client domain knowledge and activity. We use a proven technology stack that ensures Loft will be the first mover within any sector, driving the application product road map to achieve rapid development and deployment, global scale and the ability for modular diversification across broader main stream market opportunities. Visit our website…


Skillslive Digital Learning Solutions

SkillsLive is a learner-centric Learning Management System (LMS) and Learning Record Store (LRS) that is designed to help organisations increase learning engagement while enhancing an individual’s learning outcomes and improved organisational performance.

Skillslive enables on-demand education and contextual learning, collecting data and presenting analytics and insights to provide a 360° view within an organisation's learning ecosystem. Skillslive contributes to creating visibility across an organisation, its employees and contractors, plus aligning learning pathways with professional development, competencies, compliance, certification and accreditation.

Skillslive remains innovative and at the forefront of education technologies. Focusing on corporate learning ecosystems and the benefits that big data will contribute to creating visibility across an entire organisation at a local and global level. Additionally, the utilisation of cognitive systems that are able to exhibit adaptive, proactive and emotive behaviour. When implemented in support of educational activities a connection between communities and the process of learning, content delivery, assessment and collaboration can all be individualised, measured and presented in an enterprise dashboard. What drives this process is a common cognitive framework that humans use to inform their decisions: Observe, Interpret, Evaluate, and Decide.

Skillslive Pty Ltd was recently acquired by Loft Ventures Pty Ltd. Loft Ventures has a portfolio of technology companies focused on global opportunities though cloud infrastructure and scalable technology. Skillslive was formed to execute a global commercialisation strategy for the Loft Group Digital Education Platform.


Digital Education Platform (DEP)

The Digital Education Platform is an enterprise grade mobile content delivery solution for education and training. The training application enables companies such as L'Oreal to deliver sales and product training to their entire national salon network, retail stores, staff and clients. Development of the training application commenced with Kerastase in 2011 and has since been deployed within the L’Oreal Professional Product Division Australia and New Zealand across global brands such as L'Oreal, Kerastase, Matrix and Redken.

The solution identifies with the need for a software application upon which an individual can engage with content through self-organised educational models, benefit from proven social collaboration and be encouraged through the sharing of their efforts with industry professional mentors and peer groups. The purpose of this tool is to assemble the large concepts of education and make them more accessible and consumable by the individual.

Our vision for the ideal digital classroom is emerging. It meets the needs of the students and the community that surrounds them. It assists in the creation of innovative content design and supports delivery and assessment. It provides opportunity for active learning and collaboration amongst peers and mentors by putting control into the hands of the individual. In short, it's not a room at all.

Published by Gavin Russell March 6, 2014
Gavin Russell